1800 Tequila “Essential Artists” Campaign

I was featured as part of 1800 Tequila's “Essential Artists” campaign in Summer/Fall of 2008. The advertising campaign spotlighted artists in different cities and featured their work in and around those markets.There were nine artists in the series and placements included outdoor advertising, national print campaign, web advertising, and custom items such as bottles and sneakers. One of the unique aspects to the Essential Artists series was the importance that they gave to the artist's biography. Every billboard had our names and city printed on it and the custom bottles had brief biographies on the side.